Here at RapidReg, we’re passionate about helping small businesses reduce their impact on the planet. That’s why our registration form builder partners with The Billion Trees Project to provide environmentally-positive opportunities for all our users!
For some small businesses, however, becoming green can feel like a challenge. Here, we provide advice on carbon neutrality, which can be achieved by any company of any size, so long as they have the will for change!
What is Carbon Neutrality?
Unfortunately, the way the world is built right now makes it impossible for anyone to produce zero emissions. Therefore, businesses often try to reach carbon neutrality, also known as net-zero.
In essence, carbon neutrality is about balancing the carbon you spend with carbon saved, or offset, resulting in net-zero emissions. Achieving this requires a combination of reducing your current carbon emissions while engaging in activities that further reduce carbon in the atmosphere.
But why should this matter to small businesses? Because there are many advantages to be gained, no matter what your footprint.
Leading Climate Action in Your Community
Climate action has always been promoted, but it’s never had as much public interest as it does at the moment. Prominent activists have put climate change high on the public agenda, and people want to see others taking action on an issue that affects everyone.
By showing your carbon neutrality efforts, you can position yourself as a leading business in the community on an important issue to many people.
Motivate Your Staff (and Customers)
Climate action is a cause that many people wish to get behind. If you show that your business is committed to doing its bit, this enthusiasm will influence your stakeholders.
By making carbon neutrality a business-wide effort, your employees will be inspired by feeling part of something bigger, leading to more productive workdays.
Furthermore, promoting your carbon neutrality can lead to an increase in loyalty from existing customers as they look to support your efforts.
Carbon neutrality isn’t just good at inspiring your current customer base, but it can also be an excellent tool for attracting new customers.
Research shows that consumers are more aware of where they spend their money than ever before, particularly following the COVID-19 pandemic. People are now searching for businesses that share their values, so becoming carbon neutral opens the door for many more potential customers.
How Your Small Business Can Become Carbon Neutral
Carbon neutrality is a long-term ambition for many companies. If you want to start along the path, here are some steps you can take:
- Measure – The first step is to understand how much carbon your business creates. Understand all aspects, including travel to and from, the power used at work, production methods and so on.
- Reduce – Once you know where emissions are being created, you can begin to reduce them. Using renewable power, introducing new packaging and adopting online forms like RapidReg instead of paper can all be ways to reduce your total emissions.
- Offset – Finally, you can look into ways to offset your remaining emissions balance through investment in various offsetting projects.
We hope that this blog will help you to begin your journey towards a carbon-neutral future!